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ABOUT

Meet Your Korea On Campus

Maizon planned and executed Meet Your Korea on Campus, a youth-focused cultural experience hosted by the Korea Tourism Organization (KTO) Toronto Office at Toronto Metropolitan University. The event aimed to engage local university students through interactive programs that combined K-Travel, K-Food, K-Beauty, K-Performance, and K-POP under one unified theme.

Our team managed every aspect of the event. From booth operations and influencer collaboration to on-site performances and digital promotion, creating a dynamic space where students experienced Korean culture firsthand. Through engaging programs such as Taekwondo performances, K-POP Random Play Dance, and K-Food sampling, Maizon strengthened KTO’s connection with young Canadian audiences while boosting awareness of Korea as a vibrant and welcoming travel destination.

What We Did

Event Planning &
On-Site Operations

Campus Booth Design & Program Coord.

Student Engagement Campaigns

Digital Marketing & Content Production

THE CHALLENGES

  • Engaging a university audience unfamiliar with Korea Tourism Organization and its programs.
  • Coordinating multiple on-site cultural zones (K-Food, K-Beauty, K-Performance, K-POP) within limited campus space and setup time.
  • Managing crowd control and logistics for a high-traffic, open-campus environment.
  • Creating a cohesive marketing campaign to connect on-site experiences with online promotion and social engagement.

THE SOLUTIONS

  • Designed and executed a full on-campus activation strategy combining entertainment, food, and interactive experiences.
  • Organized performances including Taekwondo demonstrations and K-POP Random Play Dance, drawing large student participation.
  • Partnered with campus influencers and student clubs for social media coverage and pre-event engagement.
  • Managed on-site staff, media coordination, and promotional giveaways to maximize engagement and brand visibility.

Building Youth Engagement Through Campus Activation

Through Maizon’s integrated planning and on-site execution, Meet Your Korea on Campus at Toronto Metropolitan University successfully connected with student audiences and showcased Korean culture through performances, sampling, and interactive booths. The event fostered meaningful participation and strengthened KTO’s visibility among young Canadians.

students and visitors engaged on campus
participants joined cultural and performance activities
digital and social impressions

Boosted KTO’s presence among Toronto youth through immersive campus engagement and cultural programming

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Contact.

hello@maizoninc.com

+1 (647) 887 3133
10 Four Seasons Place, Suite 1030, Toronto M9B 6H7

Toronto, ON

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