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K-EXPO CANADA 2025

Maizon led the full promotional, media, and operational campaign for K-EXPO Canada 2025, North America’s largest Korean culture and content showcase hosted by KOCCA (Korea Creative Content Agency) in partnership with KOTRA and the Consulate General of the Republic of Korea in Toronto.

The event brought together K-pop concerts, beauty and tech exhibitions, film screenings, and business networking programs under a unified cultural brand. Through strategic storytelling, city-wide advertising, and seamless event logistics, Maizon helped position K-EXPO Canada 2025 as a landmark celebration of Korean innovation and culture.

Working closely with major media partners including SBS, CP24, CTV, and CBC, Maizon successfully expanded event visibility across broadcast and digital platforms, reaching audiences throughout Canada.

What We Did

Digital Marketing & PR Campaigns

Promotional Content Production

Media, Influencer & Partnership Coord.

On-Site Operations & Coordination

THE CHALLENGES

  • Coordinating multi-agency communication across Korea and Canada while maintaining a unified event identity and timeline.
  • Managing simultaneous venues and programs, including concerts, exhibitions, and B2B networking, under a single cohesive brand experience.
  • Driving audience engagement and attendance from both Korean and Canadian communities through diverse promotional channels.
  • Handling on-site logistics, staff coordination, and technical production for large crowds while ensuring smooth visitor flow and safety.

THE SOLUTIONS

  • Led a fully integrated digital marketing campaign combining digital advertising, influencer outreach, and mainstream media partnerships.
  • Designed and implemented creative materials, promotional branding, and visuals to align with KOCCA’s global identity.
  • Executed precise event operations across venues, coordinating stage programs, booth operations, and press coverage.
  • Partnered with local organizations, NGOs, and media outlets to extend K-EXPO’s cultural and social impact throughout Toronto.

Remarkable Reach and Cultural Impact Through Full-Scale Promotion

Through Maizon’s integrated marketing and event management, K-EXPO Canada 2025 became one of the most recognized Korean cultural events ever staged in North America. By blending creative storytelling, digital reach, and immersive on-site production, we amplified Korea’s cultural influence, connected communities, and positioned KOCCA as a leader in global creative promotion.

Total Online & Media Impressions
Visitors Across 4 Days
Partners & Collaborators Across Media, NGOs & Agencies

Top Coverage
Featured on CBC News, CP24, CTV & BlogTO

Media Partners

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Contact.

hello@maizoninc.com

+1 (647) 887 3133
10 Four Seasons Place, Suite 1030, Toronto M9B 6H7

Toronto, ON

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