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Experience Your Korea 2025

Maizon planned and executed Experience Your Korea, a two-day cultural and tourism activation hosted by the Korea Tourism Organization Toronto Office (KTO) as part of the 2025 VegTO Fest. The campaign introduced Korea as a sustainable and eco-friendly travel destination to Canadian audiences through interactive programs, vegan food experiences, and influencer collaborations.

The event featured hands-on attractions such as the K-Travel Game, Vegan Mini Gimbap Sampling, Influencer Workshops, and a K-POP Dance Performance by top local cover teams RPM and SEAgalz. By combining on-site engagement with coordinated social-media promotion and influencer outreach, Maizon helped KTO reach new eco-conscious audiences and strengthened Korea’s brand as a leading destination for sustainability, culture, and creativity.

What We Did

Event Planning &
On-Site Management

Booth Design & Visitor Engagement

Digital & Influencer Marketing Campaigns

Content Creation & Performance Coord.

THE CHALLENGES

  • Introducing Korea as a sustainable and eco-friendly travel destination to a Canadian audience primarily focused on plant-based living and wellness.
  • Designing an event experience that balanced cultural authenticity with the environmental values of the VegTO Festival.
  • Coordinating multiple on-site experiential zones, including food sampling, interactive games, and performance stages, within a limited outdoor setup.
  • Expanding reach to younger audiences through social media and influencer marketing while maintaining brand consistency across platforms.

THE SOLUTIONS

  • Developed and managed the full event plan, including booth design, staff training, and on-site logistics to ensure a seamless visitor experience.
  • Produced interactive cultural programs such as the K-Travel Game, Mini Vegan Gimbap Sampling, and K-POP Dance Stage, enhancing audience participation.
  • Partnered with local influencers and content creators to promote eco-friendly travel and share event highlights across Instagram and TikTok.
  • Implemented bilingual signage, eco-conscious materials, and sustainable booth operations that aligned with VegTO’s environmental values.

Driving Awareness for Sustainable Travel Through Cultural Experience

Through Maizon’s strategic coordination and digital promotion, Experience Your Korea at VegTO Fest 2025 successfully positioned Korea as an eco-friendly and culturally rich travel destination. The campaign combined immersive booth experiences, vegan food sampling, influencer collaborations, and on-site performances to attract and engage thousands of festival attendees.

Visitors Engaged On-Site
Participants in Cultural Activities
Online Reach with 11,000+ Interactions

Generated 829,000+ digital impressions
Amplifying Korea’s presence across online platforms

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Contact.

hello@maizoninc.com

+1 (647) 887 3133
10 Four Seasons Place, Suite 1030, Toronto M9B 6H7

Toronto, ON

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