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ABOUT

Encounter Real Korea 2024

Maizon oversaw the complete planning, marketing, and production of Encounter Real Korea 2024, a major Korean culture and tourism festival hosted by the Korea Tourism Organization. From digital strategy and creative design to booth layout, vendor coordination, and on-site management, our team delivered a cohesive experience that celebrated Korea’s culture, cuisine, and tourism.

By integrating digital campaigns, influencer outreach, media partnerships, and immersive event design, Maizon successfully elevated Korea’s image as a sustainable and experience-driven destination, creating a festival that resonated with both local audiences and the broader Canadian market.

What We Did

Event Strategy & Management

Digital Marketing & Media Campaigns

Creative Design & Branding

On-Site Production & Coordination

THE CHALLENGES

  • Introducing Korea’s tourism and culture to a mainstream Canadian audience unfamiliar with its diversity and sustainability message.
  • Managing cross-agency coordination with Korean and Canadian partners while ensuring brand consistency across all marketing materials and booths.
  • Driving both online awareness and real-world attendance through unified digital, media, and experiential strategies.
  • Creating an event experience that appealed equally to cultural enthusiasts, families, and first-time visitors.

THE SOLUTIONS

  • Developed a comprehensive marketing strategy combining digital campaigns, influencer collaborations, and localized media partnerships.
  • Designed and produced all visual assets, event layouts, and themed booth experiences to deliver cohesive brand storytelling.
  • Implemented a content-driven campaign across social, Google Ads, and Eventbrite to maximize visibility and audience engagement.
  • Managed full on-site operations, from stage programming and vendor coordination to visitor experience and live coverage, ensuring seamless execution.

Remarkable Impact Through Integrated Marketing and Event Execution

Through a unified marketing, creative, and event strategy, Encounter Real Korea 2024 achieved exceptional visibility and engagement across both digital and physical platforms. Our efforts brought together media, influencers, and the public to celebrate Korean culture in downtown Toronto, translating online awareness into real-world participation.

The campaign became one of the most successful cultural showcases organized by the Korea Tourism Organization in North America, highlighting Maizon’s ability to blend marketing precision with large-scale event production.

Total Online Impressions
Festival Visitors Over 2 Days
Branded Booths & Experience Zones

Top-Ranked Coverage
Across Google, Instagram, Eventbrite, and Local Media

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Contact.

hello@maizoninc.com

+1 (647) 887 3133
10 Four Seasons Place, Suite 1030, Toronto M9B 6H7

Toronto, ON

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