K-EXPO CANADA
Client K-EXPO Canada by KOCCA YearAug, 2025 TypeEvent Marketing CategoriesFestival Introduction K-EXPO CANADA The K-Expo Canada 2025 is a Hallyu (Korea Wave) exhibition organized jointly by relevant ministries. The event will feature export consultations with overseas buyers for K-content and related consumer goods and services, as well as Various Hallyu experiences and exhibition events for visitors interested in Korean Culture. Visit Site SEE MORE FROM OUR PORTFOLIO
Meet Your Korea On Campus
ABOUT Meet Your Korea On Campus Maizon planned and executed Meet Your Korea on Campus, a youth-focused cultural experience hosted by the Korea Tourism Organization (KTO) Toronto Office at Toronto Metropolitan University. The event aimed to engage local university students through interactive programs that combined K-Travel, K-Food, K-Beauty, K-Performance, and K-POP under one unified theme. Our team managed every aspect of the event. From booth operations and influencer collaboration to on-site performances and digital promotion, creating a dynamic space where students experienced Korean culture firsthand. Through engaging programs such as Taekwondo performances, K-POP Random Play Dance, and K-Food sampling, Maizon strengthened KTO’s connection with young Canadian audiences while boosting awareness of Korea as a vibrant and welcoming travel destination. What We Did Event Planning & On-Site Operations Campus Booth Design & Program Coord. Student Engagement Campaigns Digital Marketing & Content Production THE CHALLENGES Engaging a university audience unfamiliar with Korea Tourism Organization and its programs. Coordinating multiple on-site cultural zones (K-Food, K-Beauty, K-Performance, K-POP) within limited campus space and setup time. Managing crowd control and logistics for a high-traffic, open-campus environment. Creating a cohesive marketing campaign to connect on-site experiences with online promotion and social engagement. THE SOLUTIONS Designed and executed a full on-campus activation strategy combining entertainment, food, and interactive experiences. Organized performances including Taekwondo demonstrations and K-POP Random Play Dance, drawing large student participation. Partnered with campus influencers and student clubs for social media coverage and pre-event engagement. Managed on-site staff, media coordination, and promotional giveaways to maximize engagement and brand visibility. Building Youth Engagement Through Campus Activation Through Maizon’s integrated planning and on-site execution, Meet Your Korea on Campus at Toronto Metropolitan University successfully connected with student audiences and showcased Korean culture through performances, sampling, and interactive booths. The event fostered meaningful participation and strengthened KTO’s visibility among young Canadians. students and visitors engaged on campus participants joined cultural and performance activities digital and social impressions Boosted KTO’s presence among Toronto youth through immersive campus engagement and cultural programming SEE MORE FROM OUR PORTFOLIO
Experience Your Korea 2025
ABOUT Experience Your Korea 2025 Maizon planned and executed Experience Your Korea, a two-day cultural and tourism activation hosted by the Korea Tourism Organization Toronto Office (KTO) as part of the 2025 VegTO Fest. The campaign introduced Korea as a sustainable and eco-friendly travel destination to Canadian audiences through interactive programs, vegan food experiences, and influencer collaborations. The event featured hands-on attractions such as the K-Travel Game, Vegan Mini Gimbap Sampling, Influencer Workshops, and a K-POP Dance Performance by top local cover teams RPM and SEAgalz. By combining on-site engagement with coordinated social-media promotion and influencer outreach, Maizon helped KTO reach new eco-conscious audiences and strengthened Korea’s brand as a leading destination for sustainability, culture, and creativity. What We Did Event Planning & On-Site Management Booth Design & Visitor Engagement Digital & Influencer Marketing Campaigns Content Creation & Performance Coord. THE CHALLENGES Introducing Korea as a sustainable and eco-friendly travel destination to a Canadian audience primarily focused on plant-based living and wellness. Designing an event experience that balanced cultural authenticity with the environmental values of the VegTO Festival. Coordinating multiple on-site experiential zones, including food sampling, interactive games, and performance stages, within a limited outdoor setup. Expanding reach to younger audiences through social media and influencer marketing while maintaining brand consistency across platforms. THE SOLUTIONS Developed and managed the full event plan, including booth design, staff training, and on-site logistics to ensure a seamless visitor experience. Produced interactive cultural programs such as the K-Travel Game, Mini Vegan Gimbap Sampling, and K-POP Dance Stage, enhancing audience participation. Partnered with local influencers and content creators to promote eco-friendly travel and share event highlights across Instagram and TikTok. Implemented bilingual signage, eco-conscious materials, and sustainable booth operations that aligned with VegTO’s environmental values. Driving Awareness for Sustainable Travel Through Cultural Experience Through Maizon’s strategic coordination and digital promotion, Experience Your Korea at VegTO Fest 2025 successfully positioned Korea as an eco-friendly and culturally rich travel destination. The campaign combined immersive booth experiences, vegan food sampling, influencer collaborations, and on-site performances to attract and engage thousands of festival attendees. Visitors Engaged On-Site Participants in Cultural Activities Online Reach with 11,000+ Interactions Generated 829,000+ digital impressions Amplifying Korea’s presence across online platforms SEE MORE FROM OUR PORTFOLIO
2025 Toronto International Film Festival
ABOUT 2025 Toronto International Film Festival Maizon led the planning, management, and execution of All About K-Culture & Travel, an official cultural showcase held during the 2025 Toronto International Film Festival (TIFF). Hosted by the Korean Cultural Centre Canada in partnership with the Korea Tourism Organization, the event highlighted the richness of Korean cinema, culture, and tourism through interactive experiences, film-industry networking, and on-site activations in downtown Toronto. Our team directed all aspects of the project. From booth design and experiential programming to staffing, volunteer management, and media coordination. By combining creative engagement zones such as the K-Content Dessert Experience, Hanbok Culture Box, and K-Travel Booth with strategic event operations and film-industry networking, Maizon successfully elevated Korea’s presence at TIFF and deepened cultural connection with Canadian audiences and global professionals alike. What We Did Integrated Marketing & Public Relations Creative Booth Design & On-Site Branding Event Operations & Staff Coordination Media & Partnership Management THE CHALLENGES Coordinating between multiple partners, the Korean Cultural Centre, Korea Tourism Organization, and TIFF organizers, under a limited timeline. Designing a dual-purpose space that balanced an open public experience with a professional networking environment for industry guests. Managing booth operations, staffing, and visitor flow during peak TIFF attendance in downtown Toronto. Ensuring the K-Culture & Film Networking Booth effectively showcased Korea’s film, tourism, and creative industries to global partners. THE SOLUTIONS Directed full-scale event management, from creative booth design and construction to on-site coordination and logistics. Curated and operated the Business Networking Booth, which hosted industry leaders such as KOFIC (Korean Film Council), KFCIN (Korea Film Commissions & Industry Network), Barunson E&A, and CJ ENM, facilitating one-on-one meetings and partnership discussions with North American distributors and tourism organizations. Implemented a unified branding and visual identity across all print, digital, and on-site assets to reinforce Korea’s cultural and cinematic presence at TIFF. Supported cross-organizational communications, media engagement, and content distribution to maximize both public and B2B visibility. Expanding Korea’s Cultural and Industry Presence at TIFF 2025 The All About K-Culture & Travel activation achieved outstanding engagement across both public and professional audiences. Over three days, the event drew thousands of visitors through interactive experiences, film promotions, and on-site activities that showcased the depth of Korean culture. The Business Networking Booth, featuring major industry players such as KOFIC, KFCIN, Barunson E&A, and CJ ENM, successfully hosted meetings with North American distributors, tourism officials, and cultural organizations, strengthening Korea’s visibility within the global film ecosystem. The campaign also amplified Korea’s digital reach through coordinated online and social promotions, driving strong media coverage and audience participation that extended well beyond the festival period. visitors engaged across on-site and digital platforms B2B meetings and media interviews facilitated at the Networking Booth survey responses Achieved 89% visitor satisfaction and a 66% uplift in cultural interest through immersive, experience-driven programming SEE MORE FROM OUR PORTFOLIO
K-EXPO CANADA 2025
ABOUT K-EXPO CANADA 2025 Maizon led the full promotional, media, and operational campaign for K-EXPO Canada 2025, North America’s largest Korean culture and content showcase hosted by KOCCA (Korea Creative Content Agency) in partnership with KOTRA and the Consulate General of the Republic of Korea in Toronto. The event brought together K-pop concerts, beauty and tech exhibitions, film screenings, and business networking programs under a unified cultural brand. Through strategic storytelling, city-wide advertising, and seamless event logistics, Maizon helped position K-EXPO Canada 2025 as a landmark celebration of Korean innovation and culture. Working closely with major media partners including SBS, CP24, CTV, and CBC, Maizon successfully expanded event visibility across broadcast and digital platforms, reaching audiences throughout Canada. What We Did Digital Marketing & PR Campaigns Promotional Content Production Media, Influencer & Partnership Coord. On-Site Operations & Coordination THE CHALLENGES Coordinating multi-agency communication across Korea and Canada while maintaining a unified event identity and timeline. Managing simultaneous venues and programs, including concerts, exhibitions, and B2B networking, under a single cohesive brand experience. Driving audience engagement and attendance from both Korean and Canadian communities through diverse promotional channels. Handling on-site logistics, staff coordination, and technical production for large crowds while ensuring smooth visitor flow and safety. THE SOLUTIONS Led a fully integrated digital marketing campaign combining digital advertising, influencer outreach, and mainstream media partnerships. Designed and implemented creative materials, promotional branding, and visuals to align with KOCCA’s global identity. Executed precise event operations across venues, coordinating stage programs, booth operations, and press coverage. Partnered with local organizations, NGOs, and media outlets to extend K-EXPO’s cultural and social impact throughout Toronto. Remarkable Reach and Cultural Impact Through Full-Scale Promotion Through Maizon’s integrated marketing and event management, K-EXPO Canada 2025 became one of the most recognized Korean cultural events ever staged in North America. By blending creative storytelling, digital reach, and immersive on-site production, we amplified Korea’s cultural influence, connected communities, and positioned KOCCA as a leader in global creative promotion. Total Online & Media Impressions Visitors Across 4 Days Partners & Collaborators Across Media, NGOs & Agencies Top Coverage Featured on CBC News, CP24, CTV & BlogTO Media Partners SEE MORE FROM OUR PORTFOLIO
Encounter Real Korea 2024
ABOUT Encounter Real Korea 2024 Maizon oversaw the complete planning, marketing, and production of Encounter Real Korea 2024, a major Korean culture and tourism festival hosted by the Korea Tourism Organization. From digital strategy and creative design to booth layout, vendor coordination, and on-site management, our team delivered a cohesive experience that celebrated Korea’s culture, cuisine, and tourism. By integrating digital campaigns, influencer outreach, media partnerships, and immersive event design, Maizon successfully elevated Korea’s image as a sustainable and experience-driven destination, creating a festival that resonated with both local audiences and the broader Canadian market. What We Did Event Strategy & Management Digital Marketing & Media Campaigns Creative Design & Branding On-Site Production & Coordination THE CHALLENGES Introducing Korea’s tourism and culture to a mainstream Canadian audience unfamiliar with its diversity and sustainability message. Managing cross-agency coordination with Korean and Canadian partners while ensuring brand consistency across all marketing materials and booths. Driving both online awareness and real-world attendance through unified digital, media, and experiential strategies. Creating an event experience that appealed equally to cultural enthusiasts, families, and first-time visitors. THE SOLUTIONS Developed a comprehensive marketing strategy combining digital campaigns, influencer collaborations, and localized media partnerships. Designed and produced all visual assets, event layouts, and themed booth experiences to deliver cohesive brand storytelling. Implemented a content-driven campaign across social, Google Ads, and Eventbrite to maximize visibility and audience engagement. Managed full on-site operations, from stage programming and vendor coordination to visitor experience and live coverage, ensuring seamless execution. Remarkable Impact Through Integrated Marketing and Event Execution Through a unified marketing, creative, and event strategy, Encounter Real Korea 2024 achieved exceptional visibility and engagement across both digital and physical platforms. Our efforts brought together media, influencers, and the public to celebrate Korean culture in downtown Toronto, translating online awareness into real-world participation. The campaign became one of the most successful cultural showcases organized by the Korea Tourism Organization in North America, highlighting Maizon’s ability to blend marketing precision with large-scale event production. Total Online Impressions Festival Visitors Over 2 Days Branded Booths & Experience Zones Top-Ranked Coverage Across Google, Instagram, Eventbrite, and Local Media SEE MORE FROM OUR PORTFOLIO