Event with LINEUP

ABOUT

2025 Toronto International Film Festival

Maizon led the planning, management, and execution of All About K-Culture & Travel, an official cultural showcase held during the 2025 Toronto International Film Festival (TIFF). Hosted by the Korean Cultural Centre Canada in partnership with the Korea Tourism Organization, the event highlighted the richness of Korean cinema, culture, and tourism through interactive experiences, film-industry networking, and on-site activations in downtown Toronto.

Our team directed all aspects of the project. From booth design and experiential programming to staffing, volunteer management, and media coordination. By combining creative engagement zones such as the K-Content Dessert Experience, Hanbok Culture Box, and K-Travel Booth with strategic event operations and film-industry networking, Maizon successfully elevated Korea’s presence at TIFF and deepened cultural connection with Canadian audiences and global professionals alike.

What We Did

Integrated Marketing & Public Relations

Creative Booth Design & On-Site Branding

Event Operations & Staff Coordination

Media & Partnership Management

THE CHALLENGES

  • Coordinating between multiple partners, the Korean Cultural Centre, Korea Tourism Organization, and TIFF organizers, under a limited timeline.
  • Designing a dual-purpose space that balanced an open public experience with a professional networking environment for industry guests.
  • Managing booth operations, staffing, and visitor flow during peak TIFF attendance in downtown Toronto.
  • Ensuring the K-Culture & Film Networking Booth effectively showcased Korea’s film, tourism, and creative industries to global partners.

THE SOLUTIONS

  • Directed full-scale event management, from creative booth design and construction to on-site coordination and logistics.
  • Curated and operated the Business Networking Booth, which hosted industry leaders such as KOFIC (Korean Film Council), KFCIN (Korea Film Commissions & Industry Network), Barunson E&A, and CJ ENM, facilitating one-on-one meetings and partnership discussions with North American distributors and tourism organizations.
  • Implemented a unified branding and visual identity across all print, digital, and on-site assets to reinforce Korea’s cultural and cinematic presence at TIFF.
  • Supported cross-organizational communications, media engagement, and content distribution to maximize both public and B2B visibility.

Expanding Korea’s Cultural and Industry Presence at TIFF 2025

The All About K-Culture & Travel activation achieved outstanding engagement across both public and professional audiences. Over three days, the event drew thousands of visitors through interactive experiences, film promotions, and on-site activities that showcased the depth of Korean culture. The Business Networking Booth, featuring major industry players such as KOFIC, KFCIN, Barunson E&A, and CJ ENM, successfully hosted meetings with North American distributors, tourism officials, and cultural organizations, strengthening Korea’s visibility within the global film ecosystem.

The campaign also amplified Korea’s digital reach through coordinated online and social promotions, driving strong media coverage and audience participation that extended well beyond the festival period.

visitors engaged across on-site and digital platforms
B2B meetings and media interviews facilitated at the Networking Booth
survey responses

Achieved 89% visitor satisfaction and a 66% uplift in cultural interest through immersive, experience-driven programming

SEE MORE FROM OUR PORTFOLIO

Contact.

hello@maizoninc.com

+1 (647) 887 3133
10 Four Seasons Place, Suite 1030, Toronto M9B 6H7

Toronto, ON

Follow.

Services.

What we can do

Our Firm

Significant Others

  • Event Planning with LINEUP
  • Outdoor Event with LINEUP
LINEUP CANADA

Copyright © 2024 Maizon Inc. All rights reserved.